Do you want to have a perfect segregated list of your leads? Lead segmentation is all you need.
Lead segmentation is the process of determining how your company’s prospects and customers might be segmented or clustered into groups of leads based on numerous factors and insights. Lead segmentation divides your database of leads into smaller groups depending on their behaviors, allowing you to send more persuasive marketing communications.
Some of the world’s most well-known firms have reaped enormous benefits through lead segmentation. Is it something you should be doing? Are you making the most of it?
It’s like trying to fire an Uzi one-handed while facing away from the target with an un-segmented marketing plan. Bullets will fly everywhere, indiscriminately (and dangerously) spraying throughout the room.
On the other hand, segmentation is akin to lying down and resting a sniper rifle on a tripod while relaxing your body and breathing in and out with your eye directed down the sight with no pressure.
Let me take you through some interesting reasons which would make you understand the role of lead segmentation.
Why should you focus on lead segmentation?
- You may increase your product targeting in your marketing efforts and sales tactics by using lead segmentation.
- Utilize your segmented leads to create customized marketing communications for ad messaging on various digital marketing channels like Google Ads and social media ads, resulting in higher response rates and cheaper customer acquisition expenses.
- Customer Retention is higher.
- Creates a distinct brand identity.
- Enhances the distribution channel.
- Lead segments can also help you with product development by increasing the overall technique of your sales.
- Culminates in price optimization.
Lead Segmentation: What Are the Distinct Kinds?
Lead segmentation allows you to understand how your clients react while making a purchase decision. Many marketers have also incorporated a predictive model that categorizes people based on their responses to survey questions.
Demographic segmentation divides the audience into groups based on factors such as age, socioeconomic status, race, ethnicity, education, career, revenue, and nationality. Demographic segmentation is the most basic and often used sort of lead segmentation, and it may help you explain what items and/or services your target audiences desire to buy, how to utilize them, and how much they might spend on them depending on these demographic criteria. For B2C, demographic lead segmentation helps classify your potential consumers based on their unique characteristics, such as age, ethnicity, career, revenue, family status, and education.
While in B2B, it segregates people based on this basic demographic information, as well as industry, firm size, job title, role within the company, and a variety of other business-related criteria. One of the most prevalent types of lead segmentation is demographic segmentation, which may quickly discover possible audience patterns.
Behavioral segmentation allows you to segment your audiences based on their purchasing habits and patterns, such as previous purchases, lifestyle, product consumption, and usage. Younger folks, for example, may prefer body wash, whilst elderly audiences may prefer soap bars.
People can be segmented based on their buy patterns, allowing you to adopt a more targeted approach and split your clients based on their previous purchase behaviors for your products and services.
Psychographic segmentation splits people into groups based on their personality traits, lifestyles, ideas, values, and unique interests, as well as their psychological features of conduct. Psychographic segmentation, for example, can be used in the fitness industry to split clients into groups who choose healthy living and fitness based on characteristics such as beliefs, preferences, values, and lifestyle choices.
Psychographic segmentation is particularly useful for products or services that have an impact on people depending on their beliefs, values, or ideals. Consider the case of a bookstore. They can draw judgments about the types of client’s buying patterns based on their book selection in their B2C retail setup.
Someone who prioritizes fitness, like in the preceding example, may be less likely to buy pastries from the bookstore café. As a result, bookstores may opt to keep the health and fitness department apart from the cafe. Instead, the food section or the parenting section of the bookstore could be a better area to boost coffee and pastry sales.
A subsection of demographic segmentation, this type of lead segmentation refers to a subcategory of lead segmentation. Geographic segmentation is the most common type, and it divides prospects and customers into separate target groups depending on their geographic areas. Customers have different demands, interests, and expectations depending on where they live. Understand the distinctions in regions, climates, demography, and behavior to determine what people desire, how to market and sell to them, and where to build your company.
Geographic segmentation allows you to divide your target audience into groups depending on their geographic location, such as continent, country, region, city, or district. When their location has an impact on their purchasing decisions, segmenting your potential clients in this way is great.
Those were the four main types of lead segmentation.
Did you find these lead segmentation techniques and tips to be helpful for your company’s marketing needs?
Are you looking for more specific segmentation kinds that will benefit your company directly?
If it is a yes, then we are here to strengthen you.
Aiozium provides you with myriad options of your choice. We provide you with more specific segmentation kinds that will benefit your company. To establish automated workflows for your segments, Aiozium integrates with other sales and marketing technologies you employ. You can use Aiozium to construct qualification segments and a workflow to transfer qualified leads to your CRM automatically, or you can create segments of signed-up users.