Do you want to raise the number of people who read your emails, increase the number of people who click on them, and reduce the number of people who unsubscribe?
Email segmentation can boost the performance of your email marketing initiatives significantly.
We’ll go through a few email segmentation techniques that the pros use to develop customized email lists in this article.
Because clever marketers understand the importance of segmenting email lists. In fact, 82 percent of marketers claim that mail customization has increased open rates. Despite this, 70% of brands do not employ them!
That’s a load of pep talk!
That’s why, in this article, you’ll discover how to segment your email list and gain a significant advantage over your competitors.
So, whether you’re just getting started with email list segmentation or want to improve your existing strategy, we’ve got a few email segmentation ideas for you. But first, let’s go over some of the fundamentals of targeted email marketing.
What Is Email Segmentation?
Email marketers utilize email list segmentation to provide highly targeted communications to their audiences by dividing them down into smaller groups, or segments.
You may adjust the content of your email marketing campaigns to each distinct category and greatly enhance conversions by learning the specific features that separate each of these groups.
The difference in tactics is comparable to that between a pistol and a machine gun.
The former fires a broad burst, hoping that a couple of the pellets may hit. The latter follows, targets, and hits its target with pinpoint accuracy.
You want to be as accurate as possible with your marketing strategy so that the appropriate message reaches the right individuals at the right time. Email segmentation is a necessity in this case.
Let’s go through some recommended practices now that you know why email list segmentation is so vital.
Best ideas for Email Segmentation:
- Purchasing preferences:
Understanding your clients’ purchasing habits will aid you in classifying them based on changes in their purchasing habits. For example, some people buy on special occasions (such as Christmas) and are willing to spend a significant amount of money. Others, on the other hand, will never spend more than $50 on any item in your store.
These purchasing habits disclose a pattern that you must comprehend in order to group similar clients together and send them the relevant emails at the right time depending on their purchasing habits.
- The sales funnel’s phase:
Depending on where a customer is in the sales funnel, businesses utilize different strategies to nurture leads. This should be the case regardless of the sort of email they receive. Customers can be classified based on where they are in the sales funnel, ensuring that they receive appropriate information (as mentioned above) and do not unsubscribe.
Top-of-the-funnel subscribers should receive emails aimed at assisting them with problems that your company can address, whereas bottom-of-the-funnel consumers should receive emails containing demos, product trials, product comparisons, case studies, and other similar content.
- Open rate:
The percentage of emails that are opened varies by industry. Aiozium has compiled a list of average open rates for a variety of industries to help you figure out where you and your email campaigns stand.
Not every subscriber reads every email. Some of them read all emails, while others are more selective.
More importantly, you may utilize segmentation to deliver only urgent emails, unique discounts, and the most recent offers to your most active and engaged subscribers who open every email you send. This improves consumer retention.
How would you feel if you sent an email to clients in Europe or Australia inviting them to visit your local store in Mumbai?
Because you’ll always wind up sending them highly tailored emails, segmentation based on subscriber geography helps you create a strong relationship with your subscribers.
When you know your subscribers’ exact location, you can send customized and location-specific emails, which is very useful for local businesses and anyone who has a retail outlet and isn’t selling everything online.
It’s the oldest list segmentation method, and it’s based on quantitative statistical data about your clients including age, ethnicity, marital status, race, country, income, education, family size, social class, and so on.
Just because you’re old doesn’t mean demographic segmentation isn’t effective.
Because there are so many variables to pick from, segmenting your email list based on demographics gives you a lot of alternatives. You can segment based on gender and age, or go farther by segmenting based on income, country, and social status. You can, of course, use multiple variables to generate multiple segments.
- Purchase frequency:
Segment your consumer list based on how often they shop at your store. This can help you boost the number of times you shop, and you can reward your most loyal customers with special discounts and other benefits.
You can also send an email to one-time buyers to entice them to return to your store.
Buying frequency segmentation allows you to accomplish a lot of things.
To begin, determine your store’s purchase frequency, which is the number of times an average client makes a purchase in a given period of time.
- Email Engagement:
Another simple way to segment your lists is by email interaction, which can have a significant impact on your total results.
The major indicators to keep track of in your email marketing service are open rate and clickthrough rate.
Engaged vs dormant users, such as someone who hasn’t opened your emails in three months, can be segmented by engagement. After that, you may construct a targeted campaign to re-engage your dormant subscribers.
Follow these ideas and tips to enhance your business.
In conclusion, segmenting email marketing isn’t just for organizations with the most advanced marketing automation software. You can start targeting your audience with us, Aiozium. We provide these simple segmentation tactics with a simple email marketing service and a little ingenuity. Be a part of us!