Every day, you pass hundreds of people whose faces you will never remember as you travel through the streets of a large metropolis. Now let’s look at the cyber world — can you notice the similarities? Only 2.35 percent of visitors to your website will convert.
Poor conversion rates are caused by a variety of factors. Data is the most basic ingredient in preventing this occurrence. The first number, on the other hand, also suggests that about 98 percent of traffic is still convertible. So you’ve got a big field to flaunt!
The most important aspect is to gain the attention and confidence of the users. This is the most effective method for gathering extra information about them and obtaining whatever you require in order to produce leads. But, first and foremost, how do you gather data? Which marketing automation functions and tools are the most useful?
- Encourage leads to fill up forms with their contact information
The bulk of potential clients come and go, leaving little or no trace behind. Pop-ups with contact forms or CTAs that redirect to contact forms are one way to get in touch with anonymous visitors.
Assume a visitor visits your website who has never provided you any information. A contact form appears to urge people to sign up for your newsletter or receive useful free stuff. Are they going to take advantage of the deal?
There’s a slim chance that a new visitor who isn’t familiar with your site will opt to give you their contact information out of the goodness of their heart. Furthermore, seeing a tempting pop-up can be annoying at times. Why should they reveal their contact information, after all?
A scoring system that assigns points to new visitors for specified behaviors appears to be the best answer. You should be inventive and intuitive in this situation. Is the point distribution proportional to the amount of time spent scrolling down the page correctly? Your system can also be based on the number of visits. Three visits to your site, for example, indicate a higher level of engagement.
When consumers reach a specific point total, you may rest assured that the pop-up will not annoy them. You can give an educational ebook, a trial version of your product, a nice infographic, or a sign-up to an email course if you have well-designed content and an incentive to leave contact information.
- Before they leave try to gather some lead information
Not only may scoring be used to determine when a form should be displayed. An exit-intent popup can also be used. This method works by following a user’s pointer.
When the script detects that the user is about to close the page (by moving the pointer to a specified location), it displays a form that may prevent the user from doing so.
When creating an exit intent pop-up, make sure that a person visiting your page doesn’t start fleeing as soon as they notice what you’ve prepared for them.
Make an effort to elicit good sentiments. Persuasion that is too forceful to sign up for a newsletter or do any other action will do more harm than good. Try coming up with smart text like “Hey, you forgot something” instead of yelling “SUBSCRIBE TO MY NEWSLETTER.”
It’s important not to overwhelm newcomers. Also, tell users of an advantage, such as high-quality material or a first-purchase discount. Allow users to feel as if they profit as much as you do.
Anyone who has ever attempted to contact a firm through a call center understands how inconvenient online customer service can be.
The chatbot, which is available 24 hours a day, can help with these bad emotions. What is its main benefit? It gives the sense that you’re having a real conversation. It also boosts user engagement and conversion rates.
Emma from the OCBC bank in Singapore, which offers loans over the Internet, is a good example of the efficacy of such solutions. She made over $7 million in just three months. Emma is neither a consultant nor a salesperson; in fact, she isn’t even human. Emma is nothing more than a chatbot.
- Quizzes and surveys can help you get valuable lead information
I’m sure you’ve seen quizzes on websites before. How many times have you clicked it and then proceeded to the next questions because you were curious about the outcome?
This seemingly simple solution offers numerous benefits. It engages the audience and provides possible prospects, for starters. Second (and most critically), it is an important data source for customers.
And it’s not only the quantitative data that’s important; it’s also the qualitative data. You can collect data about opinions, satisfaction, behavior, and personal preferences using several sorts of surveys.
Gathering such sensitive data and deriving conclusions from it necessitates adhering to specified scientific procedures and legal guidelines.
- Take precautions with your lead data and make sure your tools are up to par
Users of the internet are frequently concerned about the security of their personal information. Despite the GDPR’s implementation, 45 percent of Europeans are still concerned about their personal data.
According to the Pew Research Center, 81 percent of those polled in the United States believe that the potential risk posed by corporate data gathering outweighs the potential benefits.
As a result, before you begin collecting data, double-check that it is secure and reassure your users. Noncompliance with the regulations carries severe consequences.
Aside from guaranteeing the security of the data you acquire, don’t forget to test and optimize. The job isn’t done once you’ve activated an exit intent pop-up or installed a chatbot on a specific page of your website.
In today’s digital age, effective data collection is critical. There are numerous ways in which automation can assist you in this process.
We, Aiozium, bring together a variety of technologies (pop-ups, chatbots, and email marketing for content distribution) under one roof – it’s definitely worth looking at our ideas.
We ensure that meaningful lead data is received in a secure manner and encourage consumers to share personal information and make sure they have a good time. Because everyone is different, it’s important to consider what will be actually beneficial to your target audience.