Discuss your marketing objectives with any digital marketer and they will tell you the same thing: increase your list and convert followers to satisfied clients. Most of the guidance here is nevertheless about the significance of acquiring and developing an e-mail list rather than turning brand supporters into clients.
The truth is that this ambition is a contributing factor to the issue. You have authority over the measures you take to persuade your clients as a digital marketer, but you have no control over how your prospects perform. Your zone of control is broad, and it may involve employing internal staff, marketing on social networking sites and the Google Display Network, or investing in your R&D department.
While they are all efficient methods, email marketing remains B2C and B2B’s most significant digital marketing technique. At every point in the buyer’s journey, e-mail marketing also established to be the most successful way to impact leads. But if you don’t build a strategic strategy for how to advance in the next step using e-mail marketing, the rest of your buyer’s journey may not be possible. This is where the email marketing funnel gets involved.
Don’t worry if that seems complicated. We will assist you to learn how a good email funnel may be established. Continue reading to learn what an email funnel is and how you can include one into your marketing campaign.
What is an Email Marketing Funnel?
The challenge is, how can you turn users who haven’t purchased anything from you into devoted clients? An email marketing funnel can help with this.
A marketing funnel depicts the path taken by a prospect to become a client. An email marketing funnel is the same as a marketing funnel, however, it only relates to email marketing. When we discuss email marketing funnels, we’re referring to the process of converting visitors into buyers through the use of the email marketing strategy.
There is a widespread belief that email marketing is no longer effective. It’s understandable why some people are pulled to that perception. The email has been around for quite a long, so it’s hardly a brand-new utility. And, with so many fresh and interesting ways to sell your goods, email is inevitably ignored.
Email may seem aged and weathered, but it is far from obsolete. In fact, email marketing is still used by 83% of B2b businesses. Now, just 58% of that 83% find email marketing successful, but it doesn’t mean email marketing doesn’t work; it just means that you’ll have to execute it properly in converting inputs into useful outputs.
Every basic email marketing funnel includes the following five stages:
1. Brand recognition
The first stage at the top of your marketing funnel is Awareness. Your customers may come from:
• Search Engines
• Blog Pages
• Social Media Marketing
• PPC Advertising
At this stage, you present your company to visitors and focus on acquiring leads.
The greatest way to capture leads is to provide free value at the initial encounter. It might be:
• Downloadable PDF file
• Coupon or Discounts
On the one hand, if you’re conducting B2B email marketing, this gives prospective customers a sense of what it’s like to do business with you. On the other side, it aids in the establishment of a favorable client connection.
Once curiosity is built, your subscribers will try to understand your company and what it has to offer. At the contemplation stage, you should be doing the same thing. Discover more about your clients! You may do so with customized content that is tailored to what first drew your readers in.
The objective at the core of your funnel is to engage with your clients to accurately determine what they are searching for. This entails learning about their goals, history, and interests. Use this knowledge to provide appropriate solutions to their concerns. This step of your marketing funnel is made up of prompt follow-ups to nurture leads and connect with consumers.
Use a variety of touchpoints to assist your client’s progress through your marketing funnel. Always include a strong call to action after each touchpoint so your customers know what to do next.
After you’ve nurtured your clients, they’ve reached the bottom of the funnel and are called sales qualified prospects. Subscribers are more likely to be interested in hearing how your brand will benefit them. Concentrate on what sets you apart from your rivals. Share existing user reviews, advantages, and an explanation of how to utilize your product.
Once you turn your leads into clients, the connection does not stop. Nurturing potential users is a continuous process for your company. It boosts client brand loyalty. To improve your clients’ journey, give them helpful and relevant email content. At the same time, it enhances your client’s lifetime value.
Advocacy occurs when your clients become more than just buyers. They become admirers who spread the word about you. With your clients pleased with their experiences with the brand, you can now focus on gathering information. This may take the shape of consumer feedback. It is critical to collect feedback in order to enhance your product and services.
Loyal customers will recommend your company to their connections on your behalf, allowing you to reach a wider audience. Set up a customer pleasure system to reward satisfied customers for their recommendations to boost brand advocacy.
It should be noted that an email marketing funnel does not have to be one-size-fits-all. For instance, if your company sells to wholesalers or retailers, your email marketing funnel would be different than if you sell directly to customers.
Feel free to modify it to reflect the distinct style of your company and how your target audience generally engages with your product. Already pondering how to create a personalized email marketing funnel? Not to fear, we’ve got you covered.
How to Build an Email Sales Funnel
Optimizing your email sales funnel and delivering the appropriate email to the appropriate individuals seem to be a significant amount of work.
You may automate your sales funnel emails sequence using email marketing automation software through:
• Triggered email funnels
Triggers enable you to begin email automation without having to execute the work yourself.
Triggers are an excellent tool for following up on prior encounters from your target audience. It enables you to contact your leads at the precise moment when they are most intrigued by your company. Triggered email campaigns assist small firms in establishing:
a. Email sequences for onboarding
b. Follow-ups with customer service
c. Webinar marketing campaigns
d. Autoresponders for Email
Triggered email funnels can help you boost your email open rates since they are delivered at the correct moment, in response to specific user activity, and maybe highly customized.
An autoresponder is a form of an automatic email. It can be one or more emails sent to a specified group of individuals on your email list, and it is prompted by a certain contact activity.
a. Joining your contact list
b. Fill out a particular contact form
c. Sign up for a lead magnet
d. Purchasing a Product
• Drip Campaigns
A drip email funnel is a preset series of automated emails that are delivered on a regular basis. Email subscribers are targeted in order to accomplish a certain outcome. It is an email series that includes all of the emails in the email sales funnel.
What Makes a Great Email Funnel?
These are some essential elements to keep in mind to guarantee that your funnels continue to function properly:
• Recognize the level of attentiveness for each of your interactions.
• Make use of segmentation to improve your marketing.
• Include individuality and the personality of your business to make your message connect.
• Keeping high-quality listings
• Make use of persuading sales writing and constantly provide high-quality material.
The first step toward email marketing success is to create an email marketing funnel. And, in order to get substantial results, you must be strategic.
To design an email marketing funnel, you don’t have to be a marketing guru. You are already halfway through the job if you follow the methods we outlined with you in this post.
Try out our Aiozium Marketing Automation Tool if you need assistance generating leads from your website. They’ll make you feel better.