Marketing automation promises a lot: more leads, conversions, and revenues, all while requiring less effort. Automation has resulted in higher leads and revenue, as well as a 14 percent improvement in sales productivity and a 12 percent reduction in marketing overheads for businesses that adopt it.
Automation gives marketing professionals an exciting potential for increased productivity, cost savings, and a better customer experience. It may seem daunting to go on an automation path for your company, but with the appropriate guidance, it’s easier than you think.
We’ll cover everything a marketing team needs to know about marketing automation in this article.
4 Important Steps on the Road to Automation
It’s critical to create a workflow before deploying automated marketing procedures. This gives your team time to plan for new procedures and ensures that automation produces the best results for your company. There are four important steps to follow:
- Select the Appropriate Tasks:
Look for the most common marketing tasks performed by your staff. This is where the most benefits from automation can be found. As previously indicated, merely automating response emails, for example, can significantly minimize your team’s administrative strain. Make a list of all of your present marketing responsibilities and choose the ones that are both time-consuming and automatable.
- Choose the Right Automation Software:
Look for the most common marketing tasks performed by your staff. This is where the most benefits from automation can be found. As previously indicated, merely automating response emails, for example, can significantly minimize your team’s administrative strain. Make a list of all of your present marketing responsibilities and choose the ones that are both time-consuming and automatable. Most platforms include a free trial, allowing you to try the software in your specific situation and determine which is the best fit.
- Educate Your Team:
Although automation improves marketing efficiency immediately, the implementation of new software and procedures necessitates an investment in training for relevant employees. It’s critical that team members comprehend how automation fits into their daily routines and how their roles may be refocused.
Emphasize the advantages and allow employees to thoroughly evaluate new systems while addressing any reservations they may have. Marketing automation is expected to become one of the most significant marketing abilities in the near future, and organizations are responding by increasing their investment now and in the future.
- Evaluate the efficiency of automation:
The story does not end with the implementation of automation. We propose reviewing what’s working well, what could be better, and the impact of automation on important indicators on a regular basis. This enables you to make the necessary adjustments at the proper time.
What Role Does Automation Play in Marketing?
According to new data, 44% of marketing leaders believe automation will become more significant as a talent in 2020, which is something to keep in mind while reskilling employees and hiring new employees in 2019.
Here are some ideas for using it in your marketing strategy:
- Redirect Your Attention to Strategy:
The purpose of any type of automation is to boost productivity. Marketing efforts can put a lot of strain on your company’s resources. Automation frees up time that can be spent on things that require your team’s specific expertise, such as strategy and client interaction.
Customer communications, lead nurturing, content scheduling, social media management, market research, and analytics will all be handled by automated procedures, as will virtually any work that does not require active human involvement. As a result, implementing automation might help your company enhance productivity and efficiency.
- Re-allocate funds:
The essential mechanism here is efficiency; when team members have more time to focus on their primary tasks, they are more productive. As a result, projects are completed faster and without the need for additional personnel.
Automation allows you to get the most out of professionals by eliminating the drain of repeated work. With this money saved, your company may reinvest it directly into campaigns, resulting in higher returns.
- Support Interactions with Customers:
When it comes to nurturing leads or a possible customer relationship, effective communication is essential. However, this does not necessitate employees dealing with emails all day. One of the simplest areas to start is email automation. When a website visitor converts, for example, a succession of well-timed and written automated emails may be sent to keep the new lead warm.
This has two distinct advantages. First, it ensures that this crucial communication was sent on time, and second, it does not require any additional input from you. Once you’ve established the rule, you’re done!
Emails offer you a feel of automation’s possibilities. You can then move on to other forms like chatbots for rapid customer service on your website, text-message time-limited deals and automatic phone reminders. Customers will automatically receive the assistance they require throughout their journey.
- Obtain Valuable Information:
Data on leads, customers, sales, campaign success, and so on is collected and analyzed by automation software. This enables marketers to evaluate the efficacy of previous and current efforts, as well as forecast which techniques will be successful in the future.
These auto analytics reporting enables each stage of your marketing process to learn and improve. Automated A/B testing, which allows brands to tweak content in real-time for optimum impact, can also benefit brands.
Place an emphasis on content creation
The mechanics of marketing will be handled by automation, but the message communicated to present and potential clients will still require your expertise. We know you’ve heard it a million times, but there’s no way to overstate the value of knowing your audience inside and out. Determine their typical demographic profile, as well as their location, hobbies, and behaviors.
So, what exactly do they want to see?
Creating a buyer persona may greatly assist you in effectively targeting your audience and delivering information that has an impact.
Automation has a lot of benefits. That is exactly why we are here. We, Aiozium are marketing professionals who offer greater efficiency, cost savings, enhanced productivity, more insightful analytic data, and better customer care are all appealing.
Any organization may implement and create a big success of marketing automation with us since we offer proper planning, defined goals, specialist training, and optimized content.