Marketing automation is a complex subject for many professionals. With this article, we want to explain some of the misconceptions about marketing automation and demonstrate how well you and your business can profit from a marketing automation system.
First and foremost, there is the popular misconception that marketing automation is going to displace marketers. That can’t go far beyond reality. Marketing automation just takes you from the most repeated activities and enhances your marketing efforts to make replicating operations better without everything you need for yourself.
What is marketing automation?
Marketing automation liberates you by automating some tasks for you. For a very simple example, you may automate welcome emails for those who have recently subscribed to your newsletter or general updates.
Why do you need marketing automation?
Studies show that 63% of companies that outpace their competition utilize marketing automation. This is much more than 50% and illustrates how marketing automation is important to boost your business revenue and profits.
According to research, 75% of marketers claimed they now use at least one marketing automation platform by the end of 2019. More and more firms are investing in marketing automation over time. Studies demonstrate that marketing automation in this era and age is important to the marketing of products and services.
Sales nurturing is the process of assisting leads in deciding to subscribe to your service or purchase your goods. However, to better appreciate the function of marketing automation in sales nurturing, it is necessary to first understand how the sales cycle has evolved.
What role does marketing funnel automation play in sales nurturing?
Marketing funnel automation may help you nurture your sales in a variety of ways. It’s the gift that keeps on giving – whether it’s by assisting those who have fallen through the cracks to re-enter your sales funnel, categorizing your contacts and prospects so you know where they are in the sales process, or automating your messages and touchpoints to make people go through the sales funnel the way you want them to rather than haplessly walking around.
We’ll go through a few examples of how marketing funnel automation may help with sales nurturing in reality, as well as how it can help your company obtain more quality sales and a significantly higher ROI.
Our first example is lead scoring. You can automate lead scoring by automating your sales funnel. Aiozium, for example, combines data from your CRM, your contacts with clients, and assigns them a lead score.
Lead scoring is beneficial for determining which leads are ready to purchase and which are not, but more significantly, it assists you in determining which of your leads are your target audience and will make better customers for you. For example, if your target audience is bloggers, a pharmacy seeking your services may not comprehend your offering or be happy with your services.
Marketing funnel automation also enables you to make data-driven decisions rather than relying just on theoretical reasoning when executing your marketing plan. Aiozium allows you to use both dashboards that provide real-time information and analysis that provide details into your previous sales activity, enabling you to evaluate various periods, segments, and much more.
By using reports and dashboards, as well as actual data, to make marketing and sales decisions, you eliminate a lot of guesswork from the process. Data-driven decisions result in more accuracy and significantly better results, enhancing your ROI and income through thorough analysis.
Personalization is also an important component of any marketing automation approach. Segmenting your contact list based on purchases, online behavior, and engagements with your product will allow you to target each of your prospects and current customers groups.
This segmentation, along with marketing automation tools, enables you to provide each customer with a journey that resonates with them and satisfies their needs about your product.
You may build up as much marketing automation as you need to move your users through your sales funnel using Aiozium’s marketing automation. These automation may include everything from drip campaigns with many variables to Facebook retargeting, newsletters, and much more. All of these automation customize your users’ interactions with your business.
In this day and era, personalization is vital for any productive sales funnel. Users no longer tolerate a one-size-fits-all strategy or ready-made communications that are the same for all of your prospects; to summarize, messages that are not carefully thought out for each segment based on that segment’s behavior will not make it these days.
To conclude this collection of cases, marketing automation makes it much easier to follow your customer journey through your sales funnel, selecting the appropriate networks and messaging for each stage of your users’ process as they go from leads to clients and ambassadors.
Finally, marketing automation is a useful tool in any marketing plan. It allows your sales team to perform more research and fewer repetitive duties, but it also has an impact on your sales funnel by giving you greater control over user behaviors and how your firm interacts.
By automating your marketing funnel, you will be able to successfully nurture sales, following your customers through the sales cycle, and creating significant relationships as a result. You must recognize, however, that the sales cycle no longer ends in the decision phase.
With all of the various touchpoints customers may now have with your business online, marketing automation keeps your sales funnel from being unpredictable and confusing. If you aren’t already utilizing a marketing automation system, it’s time to look at Aiozium.