Do you want to get right to the point? 

Email is amongst the most effective tools at your disposal.

It has the ability to boost participation and enhance collaboration. Email marketing has a higher return on investment than any other type of marketing. You can make a lot of money if you put up your emails appropriately.

Most email marketing services will have comparable characteristics. This makes keeping track of your memberships, products, and promotions much easier.

You want to grow your company, then you’ll need email marketing software that’s easy to use, affordable, and effective at turning users into customers, right?

It may easily happen, but with over 450 email marketing tools to choose from and every email marketing company’s website saying the same thing, it’s far from simple.

To find the best email marketing software for different firms, we polled over 1,700 marketers from one-person startups to Fortune 500 CMOs – who was in the process of switching email marketing software to find out which tool they were switching from and to, and why.

Most email marketing services will have comparable characteristics. As a reason, deciding which email marketing software is best for your business or website can be difficult.

What distinguishes one email platform from the others?

This guide will help you pick the finest email marketing solution for your scenario, whether you’re beginning a fresh email list from scratch or switching to a new provider.

The Top 9 Email Marketing Tools:

  • Omnisend
  • ActiveCampaign
  • Benchmark
  • Sendinblue
  • Drip
  • Autopilot
  • HubSpot
  • ConvertKit
  • EmailOctopus

I’ve written a candid analysis of each tool’s benefits and drawbacks below. The nine factors that constitute effective email marketing software are then broken down, with a head-to-head comparison of all ten email marketing solutions across all nine of them, from affordability to ease of use to integrations to deliverability.

  • Omnisend:

Omnisend is gradually becoming one of the most popular e-commerce marketing platforms.

Omnisend is a marketing automation platform that helps e-commerce businesses manage their marketing across multiple channels. 

It includes automated email, SMS, push notifications, and, most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp all of which, according to the company, have 10X higher click-through rates than email.

  • ActiveCampaign:

With over 130,000 small company customers, ActiveCampaign has grown from obscurity to become one of the most popular email marketing solutions.

From SMS and email marketing to site messaging and CRM features, ActiveCampaign delivers a suite of customer experience automation (CXA) technologies.

The automation generator is a visual canvas for constructing automated marketing loops across channels that is at the heart of ActiveCampaign’s platform.

Unlike certain platforms, ActiveCampaign’s user-friendly interface allows anyone to build efficient email automation sequences from start or by importing one of their 500+ automation recipes.

  • Benchmark:

Benchmark is a good choice for any company searching for a well-designed and simple-to-use email marketing platform.

While they aren’t as well-known as the other top 10 tools, they’ve become a more frequent response to our poll question, “Which tool are you moving to?”

Benchmark performs a lot of things well and is reasonably priced, but there is one aspect of its design that distinguishes them from other email marketing platforms.

  • Sendinblue:

Sendinblue is widely known for being one of the most popular transactional email providers. On the basis of this reputation, they created an email marketing automation platform.

Sendinblue is one of the only email marketing providers with facilities in the European Union and strong delivery rates, thus we use them to send transactional emails for two of our enterprises.

  • Drip:

Drip appears to be more suited to smaller to medium-sized e-commerce enterprises, whilst our next email marketing tool (Omnisend) appears to be better suited to larger e-commerce stores.

Drip works seamlessly with all major e-commerce systems, including Shopify, Magento, and WooCommerce, as well as more esoteric and custom-built ones.

  • Autopilot:

Gone are the days when email marketing meant sending out a large number of emails.

Email marketing must be smart in today’s digital landscape, automatically sending the correct messages to the right prospects at the right time.

As a result, marketing automation is available from all of our top 10 email marketing companies. This is Autopilot’s strong suit, as the name implies. They also feature one of the most well-designed canvasses for creating email automation sequences.

  • HubSpot:

HubSpot is a global sales and advertising platform that includes a CRM, landing pages, email marketing, marketing automation, chat, forms, and everything else in between.

You can more readily link revenue to the marketing campaign, newsletter, or blog post that drove each sale if you use HubSpot as the backbone of your marketing and sales. HubSpot is a CRM that also provides email marketing and automation, rather than the other direction around.

  • ConvertKit:

ConvertKit is a straightforward email marketing solution that is almost entirely utilized by bloggers and online course educators to build their personal brands.

There are no bells and whistles on their platform. ConvertKit encourages users to send plain-text emails to enhance engagement, therefore it doesn’t even have email templates. ConvertKit is a poor fit for other use cases because the majority of its users are individuals attempting to develop a personal brand.

  • EmailOctopus:

There’s a long-held belief in email marketing that using Amazon’s Simple Email Service is the most cost-effective option to send emails (SES). However, the user interface isn’t designed for marketing teams to construct campaigns.

Many email marketing providers have sought to bridge this gap, from Sendy to Moonmail, but they’ve either fallen short on capabilities or shifted their focus to be more developer-friendly.

This is a balance that EmailOctopus has nailed.


There’s an option for you above, whether you’re beginning a fresh list from scratch, moving providers, needing team collaboration tools, or seeking a full-service CRM. Do you know a place where you can find the all-in-one solution? Aiozium!

We, Aiozium are an e-commerce specific email marketing tool that is simple to use. In order to convert leads into consumers, we offer a variety of options such as automated email and SMS messaging.