Do you ever get caught up in a vortex of squandered time, fluttering through files of paper in search of a certain document? 

Do you still send the same emails by hand, follow up on client bills, and handle payments? 

Do you find yourself wasting a lot of time attempting to handle and connect with clients? 

Business owners frequently spend hours (collectively) on trivial chores such as these, which necessitate time-consuming manual methods. These kinds of tasks cost a lot of money in terms of opportunity costs and productivity. Managing the operations of your firm should seem like sitting in the control room of a well-oiled machine, with a few manual inputs automating a series of outputs.

Business automation is revolutionizing the way businesses function, allowing them to do more with less and expand in ways that were previously unthinkable. In principle, this means that the scale of a company doesn’t matter as much and that automation can actually benefit smaller businesses, which are typically able to react to new trends faster than their larger competitors.

The only issue is that most – but not all – of the automation technologies on the market are still aimed toward medium and bigger businesses.

In this post, we’ve compiled a list of the top business automation tools for small businesses, with the goal of assisting you in taking your organization to the next level.

Business automation tools are a common method for automating business processes and adding value to both the company and its customers. Many common business processes are quite simple to automate. For example, social media posting can be reduced from a full-time job to a simple automation tool.

In business, you’re probably still motivated by the same objectives:

  • Obtain new clients
  • Create long-term customer partnerships
  • Nurture is the key to success.
  • Boost conversions
  • Increase your brand’s social reach and visibility

Instead of pricey advertising, lengthy processes, and arduous human labor, many company automation tools are now available to make things operate not just more efficiently, but also more successfully. One of the pillars of the fast growth drive is automation. It would be much more difficult for startups and small businesses to run as lean as they do now without it.

List of Business Automation Tools

There are a variety of business automation technologies available to help you simplify your workflows, save time for you and your team, and produce real value. The number of organizations adopting these solutions is increasing, with Pardot reporting that over 68 percent of businesses designated as “high performers” use automation to fuel their growth.

Here are a few of the most popular and beneficial business automation tools to assist you in growing and scaling your company.

Automation systems, like marketing channels, may streamline procedures in a variety of areas, including social media marketing, webinar marketing, email marketing, lead management, prediction, scoring, and more. Let’s take a look to see if there are any platforms that are a good fit for your company’s goals and plans.

  • Moosend

Marketing automation tool with all the bells and whistles. Moosend is an all-in-one marketing platform that aids in the growth of enterprises. Wes Herman’s Woods Coffee is an excellent case study example of how to use e-commerce and email marketing to expand from a single coffee shop startup to a company with 19 locations and a strong online presence. 

It contains capabilities like website and user tracking, data analytics, advanced reporting, list segmentation, and A/B testing in addition to email marketing automation. You can use data to continuously expand your mailing list. Using advanced list segmentation, you can identify cart abandonment. You can get real-time information to help you better plan your marketing initiatives.

  • SendPulse

Tool for email marketing automation. SendPulse is an email and messenger marketing tool that allows you to send emails, SMS, and create Telegram and Facebook chatbots. In addition to email marketing, you may send transactional emails, automate processes to scale your (already successful) email marketing efforts, and send follow-up emails to reduce eCommerce cart abandonment.

  • Aritic

Marketing automation tool with all the bells and whistles. Aritic is full-stack marketing, sales, service, and productivity application that will help you build stronger client relationships. you are able to use a single central database platform, collaborate and organize diverse teams from various departments. Much of your company’s ecosystem, including leads, workflows, and emails, may be automated. Using strong customer relationship management tools, create a consistent customer experience.

  • Buffer

Tool for social media automation. Buffer provides a comprehensive set of simple brand-building tools to help you communicate your narrative and create a genuine connection with your audience across multiple social media platforms. Increase engagement by publishing information at the most appropriate time of day. 

You may automate social media content publishing, monitoring, and analytics; use analytics to help you build your social media following, and coordinate teams working on various duties such as customer service paid to advertise, and so on. Your brand can develop significantly if you utilize this technology in conjunction with other efficiency-enhancing technologies, such as ones that focus on Linkedin message automation.

  • Intercom

Tool for conversational marketing automation. Intercom is a business messaging platform that focuses on conversational assistance, conversational engagement, and conversational marketing to help you develop relationships with your customers. You can convert website visitors into loyal consumers by sending them customized communications. Used in targeted communications and email campaigns can be used to re-engage current clients. Customer satisfaction can be improved by providing personal, proactive, and self-serve help.

  • Omnisend

For eCommerce, an all-in-one marketing automation platform. Omnisend is an eCommerce marketing platform that does a lot more than just send emails. With automated emails and segmentation, as well as the added potential of SMS, it allows you to expand on your newsletters in order to improve sales.

With pre-built marketing automation for cart abandonment, you can reclaim sales, improve targeting by segmenting customers based on shopping activity, and stay relevant and increase conversions with targeted emails and messages.


While automation technologies might make life easier for marketers, many companies find themselves utilizing more than one, wasting time with uncoordinated efforts. As a result, the majority of the platforms covered in this article are all-in-one.

However, if you’re a startup, you might not know what kind of capabilities you’ll need, and as your company grows, it’ll be difficult to avoid adding more platforms. This is where a digital platform like us, Aiozium, can help, by assisting you in combining your multiple platforms into a single interface (with the possibility to add more as you grow), allowing you to more efficiently carry out and measure the performance of your various marketing strategies.