Every day, it appears that a new B2B lead generating technology arises while the other one fades from view, although there is a handful that has endured the test of time. These tools have a past history of assisting B2B companies in generating high-quality, high-converting leads almost on autopilot.

However the good news is that they’re not going away in 2021, so you can use any of these tools to boost your online visibility for months and years to come. Let’s find out the most popular ones but before let’s see what lead generation is all about.

What are Lead Generation tools and how to find the best one

Lead generation software refers to any program that facilitates the introduction of new leads. Some examples of lead generation software are Aiozium, HubSpot, Unbounce, and many more.

Working backward from your target customers is the greatest method to obtain B2B leads. When you know who your ideal client is, from their job role, major tasks, and where they spend time online and offline, all the way down to their objectives and key areas, it will be easy to develop a client base with comparable characteristics.

Top B2B Lead Generation Tools

  1. Hubspot

Hubspot is among the most renowned B2B lead-generating platforms available. They provide a variety of services to assist you in generating, organizing and converting leads.

The ability to monitor email openings is one of Hubspot’s greatest features. When a recipient views an email, you can either contact them directly or include them in a categorized mailing list. That way, you may connect out to them as soon as possible and with the appropriate material to attract them to become regular employees or subscribers.

  1. Aiozium

Aiozium is a multi-dynamic platform that not only reads the data, takes into account all information, and provides feasible insights into them, but also provides user behavior information in real-time. It builds customer trends based on various emotional and behavioral machine learning techniques that lead to forecasting and lead by choosing the right business model and marketing policies to optimize resources and increase the ROI.

Aiozium is a marketing associate, a system that simplifies the lives of people and completes the consumer journey for all marketers.

  1. Google Ads

Google Ads for lead generation is still a great approach to get high-quality leads. With most of Google’s expertise and capacity to show advertising to people who may be interested in those items and services, it’s an amazing approach to avoid weeding through a pile of prospects that won’t convert.

To effortlessly generate leads, just create a lead form extension and apply it to your advertisements in your Search, YouTube, or Discovery campaigns.

  1. Pipedrive

Pipedrive is a straightforward yet powerful lead-generating tool that records all of your contacts with prospects. You may import new connections from your marketing efforts and automate follow-up to convert those connections into leads. Furthermore, Pipedrive’s user-friendly interfaces make it simple to access all of your lead statistics in one spot. Take the appropriate action at the appropriate moment to convert cold connections into hot leads.

  1. ClickFunnels

In recent years, ClickFunnels has established a cult-like fanbase of customers who enthuse the lead-generation capabilities of its marketing funnel platform. By redirecting consumers to high-converting landing pages, they have radically transformed the way organizations monetize their websites, email lists, and marketing efforts.

  1. SharpSpring

Sharpspring is a substitute for HubSpot. This is a business intelligence solution that includes a CRM. It serves as a centralized database for all sales and marketing efforts. It also keeps track of everything, including anonymous website visits, leads, connections, prospects, and revenues. It also includes a sales funnel, lead scoring, marketing analytics, email marketing, online forms, social media post management, workflow and automation, and a plethora of other features.

  1. OptinMonster

OptinMonster integrates with your preferred CRM and email marketing platforms to let you monitor, exchange, and organize all of your leads. You may automate follow-up once a consumer opts into your email list or elsewhere in your marketing funnel to clinch the transaction as soon as feasible. You may also monitor activities to ensure that your sales staff is keeping close tabs in the proper manner and with the appropriate pitch.

  1. Leadpages

The webpage of Leadpages proclaims clearly that it is the “#1 Landing Page Builder.” While it is not the finest, it is still a good alternative if you want to convert visitors into leads.

Their drag-and-drop editor makes it simple to construct visually appealing, user-friendly landing pages that convert traffic into subscribers. Furthermore, the model operates with Facebook Ads to send consumers to your landing pages, making the system more stable.


Although these B2B lead generation services might assist you in generating more leads, they are not a substitute for a lead generation strategy. It is usually ideal to develop your plan first, and then use tools to assist you to achieve your objectives.