We’ve all conducted some keyword research. It’s easy to overlook the significance of the initial step.

It is not a one-time event, but rather something that should be done on a daily basis.

We maintain our ears to the ground by conducting keyword research. Can you afford to lose touch with your target market?

Allow me to set the scene. With 50% of the global population using the Internet, it is the single most essential route for contacting people today. That’s a total of 3.77 billion people!

Consider that for a moment.

You can reach half of the world’s population using the internet. All you have to do now is figure out how to make your material available to them. This is greater than cable television, which has only 48.61 million subscribers. In fact, Netflix has already exceeded cable since its launch in 2017.

Netflix is only one example of an online service. Hulu, Amazon Prime, and other internet video-on-demand services aren’t even included. The print business isn’t faring any better, and magazine publishers are expected to migrate to digital income methods. Digital marketing has exploded as a result of the internet’s importance. Everyone is dabbling in a number of advanced online marketing strategies.

According to a recent Smart Insights poll, the most popular Internet marketing trends in 2017 are as follows. Content marketing, big data, mobile and social media marketing, and conversion rate optimization are all scored higher than SEO. Keyword research, on the other hand, isn’t simply for SEO. All of these other digital marketing strategies are built on top of it.

Keywords reveal where organic search traffic comes from when using Google Analytics, SEMrush, and other internet tools. What your company is recognized for is determined by keywords.

Using the right keywords, your content marketing team knows what content to promote. You can enlarge the mouth of your CRO funnel.

Keyword research is the cornerstone for your online marketing operations, and it informs every decision you make. It increases the overall efficiency of the process.

And, as I previously stated, you won’t be able to create traffic, sales, or an ROI if you don’t know which relevant keywords should link to your site.

Despite this, I encounter many people who do not conduct frequent keyword research for a variety of reasons.

They don’t comprehend long-tail keywords, are overly focused on a small number of concentrated keywords that have proven to be effective, or believe it’s too difficult.

That’s not the case!

In this blog, I’ll show you how to make the most of your keyword research in order to get the most qualified leads.

These tools and strategies will aid in increasing conversion rates and money generation.

Let’s start by figuring out why the intent of people’s internet searches is important.

It’s all about the setting.

We’ll use the keyword “marketing” as an example because it’s the simplest method to describe the concept. When we search for the term “marketing” on Google, we are given basic educational information on the subject. It’s primarily broad material, and even the advertisements are targeted at students interested in marketing. That’s because no one looking for marketing support looks for the phrase “marketing” in general.

This isn’t to say that ranking for the term “marketing” isn’t worthwhile. It’s a popular search keyword, according to the Google Adwords Keyword Planner tool. The inquiry was definitely valuable to Entrepreneur and Investopedia. However, according to the user’s intent, while looking for this term, this volume is unlikely to result in qualifying leads.

Beginners and students seeking broad information are the target audience. Because only academic and reference organizations are vying vigorously, the suggested offer ($1.15) is the lowest in the screenshot.

Being well-known among these individuals is beneficial to your brand. They may manage businesses that will become paying consumers in ten years.

However, in order to increase conversions, we must dig deeper. We need folks that are looking for assistance and advice with their online marketing tactics. Marketing isn’t going to cut it. We need to focus our search.

Even though online marketing is coming closer, it still falls short of covering the entire spectrum. It’s referred to as Internet marketing by some, and digital marketing by others. These distinctions in terms may appear little, yet they can have a significant impact on whether or not we appear in the SERPs.

Still not persuaded that digital, Internet and online marketing should be covered?

Consider the term you use to describe a carbonated soft drink in general. Is it a can of soda? Coke? Pop?

Now that we’ve covered the fundamentals, it’s time to dig a little further and improve our searches beyond these brief terms.

With lengthier sentences, we can start to really deepen our study into client intent, which is one of my favorite subjects.

The Importance Of Long-Tail Keywords Cannot Be Overstated

Google and other search engines take pleasure in their ability to sift through the 1.22 billion websites (and counting) for the most relevant information.

This entails developing algorithms and web crawlers to grasp the meaning of terms, as I said in the preceding section. Longer searches, such as sentences and detailed phrases, attract far less traffic, but the likelihood of conversion rises.

You’ll have a difficult time persuading someone shopping for “shoes” to buy yours. When people search for “men’s running shoes” or “best Nike track and field cleats under $100,” however, they are almost certainly wanting to purchase.

It helps if you’re recognized for men’s shoes and running shoes, but they should be in various stages of your conversion funnel.

Long-tail keywords are supposed to lead search engines, and if you have a good blog, you’ll acquire more than you bargained for. This is why, since 2010, content marketing spending has been steadily increasing.


Keyword research appears to be the most basic and routine process. It may be, but it is still vital to do on a regular basis. I’m a digital marketing specialist who’s worked with some of the industry’s largest names. Even I, on the other hand, learn something new every time I conduct keyword research.

When was the last time you went through your website’s keyword research?

If the answer is not any sooner, I think we might help. With Aiozium, we help you combat your keyword game.