Everyone enjoyed email when the internet was first readily available. We’d be ecstatic when something new and intriguing arrived in our email. Today’s email consumers are skeptical of unknown communications and picky about who they let into their mailbox. 

As a result, many business owners wonder, “Is email marketing still a viable and appropriate strategy for small businesses?”

Yes, to put it bluntly.

Email marketing can be a highly efficient way to engage with clients when done correctly, and it should be a part of practically any small business marketing strategy.

Still, have doubts? Here are three compelling reasons why email marketing is relevant in 2021.

E-Mail Is Accessible To Everyone

When it comes to marketing your business online, we recently wrote an article about how you should “fish where the fish are.” Simply put, you should concentrate your marketing efforts on channels that your target audience currently uses. This notion is commonly used to describe social media networks such as Facebook and LinkedIn. What if I told you there is a pond where almost all of the fish live? Every day, all the time

I’m referring to e-mail, of course. Email is used by over 4 billion individuals on the planet (yes, billion with a b). Email users outnumber those who use Facebook and Twitter combined. Furthermore, the vast majority of Americans check their email on a daily basis.

And when we say “every day,” we mean a lot of times a day. Email notifications don’t have to wait till you return to your desk anymore, thanks to smartphones in everyone’s hands (so 1998!). Email is seen, read, and responded to 24 hours a day, seven days a week.

So, regardless of who your target audience is, email marketing is likely to reach them, making it applicable to practically every industry.

Email Marketing Has Proven To Be Very Effective (When Done Right)

As previously said, most Americans check their email several times every day. According to the Content Marketing Institute’s 2020 B2C Benchmarks, Budgets, and Trends report, email newsletters are the most effective content type for securing and nurturing leads for content marketers.

“But don’t people despise getting spam emails?” you might wonder. They certainly do. Spam, on the other hand, should never be sent. Instead, the email you send should contain useful content that adds value to your recipient’s life.

You will establish trust with your email contacts by sending personalized and helpful material, and that trust will lead to relationships, expanded business reach, and sales!

Your audience will interact with you if you provide them with useful material that is tailored to their requirements. They will unsubscribe if you are sending spam. As a result, refrain from spamming. Bring value to your ideal customer, whatever that means to them.

Affordable Email Marketing

That’s not true. It comes at a very low cost. You may contact consumers for pennies in each message with email marketing. The majority of small business entrepreneurs operate on a tight budget and must find creative ways to stretch each dollar as far as possible. Email marketing is low-cost to start and low-cost to keep up over time. What the icing on the cake!

Email Marketing Is Specific To The Recipient

You have no control over who sees your content if you run an advertisement on television or in the newspaper. You choose where to advertise depending on the target audience of the newspaper or channel, and hope that their readers and viewers are interested.

You can segment your email list depending on lead status, demographics, location, and other data using email marketing, on the other hand. This enables you to send customized emails to your consumers based on their requirements and interests. You can also customize your communications for each consumer, which can increase conversion rates.

Brand Recognition Improves Through Email Marketing

Email marketing also makes your business and brand more visible to potential clients.

People may not be ready to buy your products or services when they first hear about them, but sending targeted emails can help you stay on their minds. They’ll be more inclined to choose your company when they need the items or services you offer.

Marketing Via Email Is Trackable

When it comes to email marketing, important metrics like open rate, bounce rate, and click-through rate make it simple to assess the performance of your campaign.

These metrics will provide you with useful information about your customers’ preferences and behaviors. You can figure out what types of material your clients want and tailor your marketing efforts to incorporate more of the same.

Email Marketing Is A Low-Cost Option

Email marketing is also less expensive than other forms of advertising. You won’t have to pay for the print, postage, ad space, or any of the other expenses that come with it. 

This places email marketing ahead of search, display, and social media marketing as the most cost-effective marketing approach. 

Make Your Messaging Unique

Marketers could send out generic email messages to customers years ago.

Real-time email marketing, on the other hand, is gaining traction thanks to new technology, and receivers want personalized communications tailored to their tastes and interests.

Take it a step farther than using the recipient’s first name in the subject line. Creating engaging emails can help more people engage with your brand and convert more customers to your business.

Make Sure Your Emails Are Mobile-Friendly

Emails opened on mobile devices now outweigh those opened on desktop computers, and this trend is anticipated to continue.

As a result, it’s critical to ensure that your emails are mobile-friendly. People check their email on the go and don’t want to deal with unpleasant pinch-zoom issues or difficult-to-complete forms.

Make your emails accessible to others.

Your recipients will want to share your emails with friends and relatives if they offer useful information.

You can make it easy for users to share your content with their networks by including social share buttons in your emails. This might help you raise brand awareness and broaden your internet reach.

You may also use your emails to highlight successful social media posts and encourage subscribers to follow you.


Being considerate and giving your subscribers the choice to unsubscribe from mailing lists guarantees that your list stays current. As people opt out of receiving messages from you, you may focus more on those who remain and attract new subscribers who are interested in what you have to offer. Want a quick solution? Join Aiozium!