Category Lead Generation

What is the difference between CRM and marketing automation?

If you ever thought that Customer Relationship Management (CRM) software and Marketing automation software is the same, then you’re not alone. Many marketing and sales leaders do not know the basic difference between the two software’s, thereby failing to select… Continue Reading →

Why Small Businesses Should Use Marketing Automation.

First of all, what is an email drip campaign? It is often known as drip marketing, automated email campaign, lifecycle emails and autoresponders all having the same sense. In email drip campaign there is a set of marketing emails that… Continue Reading →

Emotional Triggers in Online & Sales Marketing.

Each decision made by the customer carries many conscious and subconscious emotions. To expertise in any business, one should have an understanding of psychology and human behaviour. All of us have the same basic needs and mental triggers that prompt… Continue Reading →

Why Small Businesses Should Use Marketing Automation.

There is a common misbelief that enterprise companies only can use marketing automation. Like various other kinds of business technologies, there is a drop in the prices of these software reason being growth in the market of users and a… Continue Reading →

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