Category Personalized Experience

Most effective personalization tactics to drive high sales?

From retail to travel and hospitality, creating a more customer-centric experience is a primary concern for digital marketers. Consumers are becoming increasingly disappointed with companies that do not tailor material to their individual brand behavior and interests, emphasizing the importance… Continue Reading →

The future of marketing – Personalized Customer Experience

We’ve learned to demand personalization as consumers. Consider the last time you did some Amazon shopping or watched a Netflix movie.  Were you given recommendations based on what you’d seen before?  Did any of them pique your interest?  The likelihood… Continue Reading →

What is the most effective AI marketing tool?

AI marketing tools are changing the game in digital marketing, which goes without saying, but we’ll say it again for those in the back. The increasing rivalry for customers’ attention in an age of too many options necessitates every advantage… Continue Reading →