Category Qualified Leads

How To Choose A Marketing Automation Platform?

So you’ve made the decision to invest in marketing automation software. You’ve read the studies that back it up. You’re well aware that your firm needs it. Now all you have to do is choose a marketing automation platform. In… Continue Reading →

Marketing Qualified Lead’s definition

A Marketing Qualified Lead (MQL) is a leader who, based on marketing activities, has expressed interest in what a company has to offer or is otherwise more likely to become a customer than other leads.  An MQL is typically a… Continue Reading →

Marketing Qualified Leads vs. Sales Qualified Leads

Have you ever had the feeling that you’re not producing enough leads? You’re churning out content, putting together landing sites, and tweeting like crazy. However, you are unable to fill your sales funnel. Alternatively, you could be able to fill… Continue Reading →

What Is The Most Effective Technique To Qualify B2B Leads?

You’ve begun to warm up your prospects by scheduling demos and conducting sales meetings. But how do you decide if a lead is worth your time or if nurturing a lead beyond your first meeting is the best course of… Continue Reading →